There is no advertising on the app and all companies are listed for free, so a moderate subscription fee is necessary in order for the app to survive.
The app is free to download and once you create an account, you get a 7-day free trial where you will have complete access to the entire app. When the free trial ends, you can choose from three subscription levels: monthly ($5.99), semi-annual ($29.99), annual ($49.99).
No billing information is collected, so there's nothing to cancel if you choose not to subscribe.
I understand as much as anyone how expensive having celiac disease can be (doctors, lab work, food, etc.) and how an additional expense could be a burden. At the same time, I do not want anyone to be excluded from the app for financial reasons. If this is the case for you, please contact me and we'll try to work something out.